A wise person once said to me,” Search for an idea in whatever you do and be inspired”. Being in advertising, its a fact that you should keep your eyes and ears open to everything around you, to get inspired. My advertising professor once told me, the world provides us with more entertainment than television ever can. I asked him how. He just said one word to me. Observe.
That’s when I realized that the greatest advertising and entertainment came from the simplest things in life. Advertising is not about how funny you are in your writing or how complicated you make an ad, so that it wins an award. Some of the greatest, awards winning ads that I have seen, execute just one thing. Simplicity. And the best ads have always been simple.
Take for example an ad done by the brand ‘Sugar free Natura’. The ad is about a man who is on a diet upon the orders of his wife. And he hates it. So on the day he has to begin the diet, his son taunts himto the core by giving him a naughty smirk and flashing his cute little dimple by saying “Papa, diet shuru”. The mom then comes to the table and sets down a desert bowl and moves away as she is busy on the telephone. On opening the lid of the dessert casserole, the father, to his surprise, finds a dessert that is definitely not for a person who is on a diet. And in his happiness, the father thinks that the wife has forgotten about the diet. But in reality she hasn’t. She has just used a low fat, sugar free substitute to make her husband happy.
Now in reality this happens in our day to day life. A wife would definitely find ways to keep her husband healthy but at the same time make him happy. The spice in a good ad is when a person can connect to the character that they see in the advertisement. The more the complicated the ad, the more people won’t understand it. Yes it is always true that humor is an added bonus to an advertisement, but if you watch the recent ads of Vodafone, where a friend saves a seat for another friend, doesn’t it remind you of your times in school where your best friend would save a seat for you so that the two of can sit together in an assembly?
Advertising is story telling in 30 seconds. But when a good story is told in 30 seconds, it can last a lifetime. That's the best part about advertising. If someone can touch a million hearts with the least amount of words and in so little time, then that is the best story telling ever. Thats the best part of advertising....
They say life is too complicated. I think that its not life that is complicated, its us. We look too much into what we do. We bother too much about other things. Advertising has opened up my eyes to see the beauty in the simple things in life. And inspired me to search for more.
That’s when I realized that the greatest advertising and entertainment came from the simplest things in life. Advertising is not about how funny you are in your writing or how complicated you make an ad, so that it wins an award. Some of the greatest, awards winning ads that I have seen, execute just one thing. Simplicity. And the best ads have always been simple.
Take for example an ad done by the brand ‘Sugar free Natura’. The ad is about a man who is on a diet upon the orders of his wife. And he hates it. So on the day he has to begin the diet, his son taunts himto the core by giving him a naughty smirk and flashing his cute little dimple by saying “Papa, diet shuru”. The mom then comes to the table and sets down a desert bowl and moves away as she is busy on the telephone. On opening the lid of the dessert casserole, the father, to his surprise, finds a dessert that is definitely not for a person who is on a diet. And in his happiness, the father thinks that the wife has forgotten about the diet. But in reality she hasn’t. She has just used a low fat, sugar free substitute to make her husband happy.
Now in reality this happens in our day to day life. A wife would definitely find ways to keep her husband healthy but at the same time make him happy. The spice in a good ad is when a person can connect to the character that they see in the advertisement. The more the complicated the ad, the more people won’t understand it. Yes it is always true that humor is an added bonus to an advertisement, but if you watch the recent ads of Vodafone, where a friend saves a seat for another friend, doesn’t it remind you of your times in school where your best friend would save a seat for you so that the two of can sit together in an assembly?
Advertising is story telling in 30 seconds. But when a good story is told in 30 seconds, it can last a lifetime. That's the best part about advertising. If someone can touch a million hearts with the least amount of words and in so little time, then that is the best story telling ever. Thats the best part of advertising....
They say life is too complicated. I think that its not life that is complicated, its us. We look too much into what we do. We bother too much about other things. Advertising has opened up my eyes to see the beauty in the simple things in life. And inspired me to search for more.
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